DO IT ASAP
A Straight-Talking Sales Playbook for Insurance and Financial Professionals
Sales ASAP by Dermot McConkey is a practical sales training guide for professionals. Focused on real-world application rather than theory, the book delivers clear, actionable strategies to help professionals, advisers, bankers, brokers, and consultants increase activity, improve client conversations, and close more business consistently.
McConkey draws on 50 years of frontline sales experience to outline proven methods for prospecting, handling objections, building trust, and creating urgency, all within the highly regulated and relationship-driven world of business. The book emphasizes mindset, discipline, and daily sales habits that drive predictable results.
Direct, motivational, and results-focused, Sales ASAP serves as both a training manual and a performance refresher for experienced professionals who want to sharpen their edge, grow their pipeline, and accelerate revenue growth.

Check Our Consulting Process
Our Proven Training and Development Process
We begin by understanding your business goals and identifying specific development needs on macro and micro level. Our tailored programs are designed to build the right skills for your people and drive measurable improvement. We deliver engaging, practical training that inspires immediate application in the workplace. Our ongoing support and coaching ensure new skills are reinforced and sustained over time. We track progress and measure outcomes to guarantee lasting results and continued growth.
Discovery Analysis
We identify your goals and pinpoint areas for improvement.
This reveals opportunities to drive growth and success.
Strategy Development
We craft clear training strategies aligned with your business goals.
These strategies guide focused training plans for lasting success.
Implementation
We put your tailored programs into action with precision.
This ensures smooth adoption and measurable business impact.
Monitoring & Optimisation
We continuously track progress to measure performance.
Insights drive ongoing optimisation for lasting results
Evaluation & Reporting
We evaluate outcomes to assess the impact of our programs.
Comprehensive reports provide clear insights & measurable results.
Check Our Services

Sales Coaching
We equip your sales teams with the skills and confidence to excel.Our coaching drives stronger performance and sustainable revenue growth.
Build persuasive communication skills
Boost sales confidence and resilience
Drive consistent, high-performing sales

Business Development
We empower your team to identify opportunities and drive strategic growth.
Our approach builds lasting relationships and accelerates business success.
Spot & seize new market opportunities
Strengthen strategic partnerships
Drive sustainable business growth

Communication Skills
We help your team communicate with clarity, confidence, and impact.
Stronger communication drives better collaboration and business results.
Enhance clarity and persuasion
Build confidence in all interactions
Foster stronger team collaboration

Marketing Consultancy
Our expertise helps you attract customers and drive sustainable growth.We craft data-driven strategies to elevate your brand and expand your reach.
Develop impactful marketing strategies
Strengthen brand positioning
Drive measurable business results

Public Speaking
We help individuals speak with confidence, clarity, and presence. Our training turns nervous speakers into impactful presenters.
Overcome stage fright and nerves
Deliver clear, compelling messages
Engage and inspire any audience

Team Building
We strengthen collaboration and trust to create high-performing teams. Our programs foster unity, engagement, and shared success.
Build trust and cooperation
Improve team communication
Boost morale and productivity

10000+
Happy Clients

10000+
Complete Projects

50+
Years of Experience

10+
Professional Team
Why Choose Us
We Believe we will be successful if our clients Are Successful
We believe our success is built on the success of our clients. When they achieve their goals, grow their businesses, and unlock their full potential, we thrive alongside them. Every strategy we design, every training we deliver, and every solution we create is driven by a shared commitment to their growth and progress. We measure our achievements not by numbers alone, but by the lasting impact we help create in the lives and organisations of those we serve. Their victories are our milestones, their challenges are our call to action, and their progress is the true measure of our purpose. Together, we build partnerships grounded in trust, ambition, and a shared vision of lasting success.

Expert Team
Bringing deep knowledge, passion, and dedication to driving your success.

Reliable Support
Our reliable support ensures you have guidance and help every step of the way.

Quality Assurance
ensures every taining solution meets the highest standards of excellence
Innovative Thinking

How are your courses structured?
Our courses are structured in clear, practical modules that build skills step by step. Each module blends interactive learning, real-world examples, and hands-on application.
Are your courses customised for each organisation?
Yes, our courses are fully customised to align with each organisation’s goals.
We tailor content, examples, and delivery to meet your specific needs and challenges.
How long do your training courses last?
Our courses vary in length depending on your needs, ranging from focused one-day workshops to comprehensive multi-week programs.
We work with you to set a schedule that fits your team’s availability and goals.
Do you work with executives and CEO’s?
Yes, we work closely with executives and CEOs.
Our specialised programs support senior leaders in driving strategy, growth, and organisational excellence.
Our team is lacking Motivation and we need to increase sales can you help?
Yes, through our tailored training and coaching, we can reignite your team’s motivation and focus. By building confidence, communication, and sales skills, we’ll help drive the results you need.
Ready to Take the Next Step?
Contact us today to explore how our training and development solutions can transform your business.

